The challenge
With new launches every month and hopping from agency to agency the company could’t find stability and performance they wanted. Unstable Meta and Google performance.
They wanted to scale and acquire new customers from app campaigns to web specific! They were also struggling with localizing and producing content per each specific country
The solution
Hook optimization: With each unique ad, AdsBrokers tested multiple hooks (first seconds of the video) to identify winning formulas that stop the scroll & optimize conversions.
Concept optimization: With each unique ad, AdsBrokers tested multiple hooks (first seconds of the video) to identify winning formulas that stop the scroll & optimize conversions.
Iteration process:
• Define unique selling propositions and target personas.
• Cast creators and create content that aligns with our strategy.
• Analyze, test, and optimize our creatives.
• Brainstorm new ideas with our top creators
• Scale horizontally to other vertical video platforms (Snapchat, Instagram and Youtube).
