The client
Awareness avenue is an International Ecommerce company that specializes in making jewelry with focus on wellbeing and mental health
The challenge
They hit a ceiling in their advertising. They couldn’t scale past the 100/200k range of MR. They brought us on to help fix the issues and profitably scale them to half a mil MRJob/Task:
• Improve the ROAS and
• Improve CRO of the page
• Scale spend
• Introduce new products
The solution
As with any jewelry brand the focus was on increasing AOV and returning customer rate and LTV. The plan was to launch new products or iterations every mont with vigorous testing.
The first few days we did an audit of what worked and which stages of the funnel need to be improved first.
Created and connected with influencers to provide brand new content and ads we could use for rapid testing. We implemented a system for:
• Testing new products
• Testing new ads
• Testing new landing pages and demo
Overall goal was breaking even on nCPA and being profitable on Facebook and making the difference on the backend with Google and email primarily.
The results were first 10k of daily spend and increasing ROAS by 20%
